If you don't already know Malin Akerman is Laurie Juspeczyk in the new film adaptation of Watchmen. Although Marlin has been has been in a number of other movies. I really only recognized her from (ashamed to admit it) Harold & Kumar! Hot blonde and Swedish, what more do you need?

The Hookem is an entirely invented nautical device to help catch fish (particularly Marlin) at sea. It is a humorous promotional sales video to try and reel in deep-sea sports fishermen who want to catch more fish but just don’t have the communication devices to afford them the time to stay at sea.